And some have reported a flood of sales from the site. Product Hunt’s user base tends to be very enthusiastic about new products – showing their appreciation for the most loved items with an upvote. Knowing what I know about the loyalty of Product Hunt’s community and from various anecdotes some product creators or “makers” on Product Hunt have shared with me, I’d say the move will be very beneficial to Hoover’s bottom line if he can negotiate the right deal. Pinterest told TechCrunch it now offers 2.5 million buyable products through the platform. The rollout is similar to the way Pinterest launched its Buyable Pins, by partnering with certain merchants and testing out consumer behaviors around the process. The aggregation site is also partnering with GE to help introduce the new selling program and sell some of GE’s products to the community. Not every product seller can set up shop right away, but a handful of startups have worked out a deal to start selling on the platform today, including Eero, Electric Objects, Oristand, Blockhead and “Octobrellas” from Blunt. “But what I will say is maybe seventy-five percent of makers on Product Hunt are right there involved in the conversation and answering questions so we have an interesting opportunity in that direct connection with those makers already, which makes it easier for us to move in this direction.” “A move toward revenue generation is still not our primary focus,” he told TechCrunch. Though Hoover says the new buying feature is more of an experiment and that he’s still very focused on building the community and getting feedback on the process. The percentage Product Hunt is getting from each sale will vary, depending on the price of the product, volume sold, and the deal that each product creator is able to negotiate. The platform has gained massive brand recognition throughout Silicon Valley and has worked to stretch its wings beyond San Francisco and the tech scene by adding categories such as books, games, podcasts and live chats in the last year.Ĭombined with an upward trajectory of user growth, Hoover believes his startup is ripe to start experimenting with revenue generation. The 10-year-old Twitter and 5-year-old Snapchat are still experimenting with monetization strategies and Pinterest, going on seven years, only adopted a similar sales model to Product Hunt’s with Buyable Pins last summer.įounder Ryan Hoover told TechCrunch he’d been thinking of implementing a direct buy option for well over a year now, but he wanted to wait for the right time to launch. It’s a common revenue generation model, but one that seems to have taken some time for other tech platforms reliant on the community to develop. Product Hunt, the popular aggregation site for apps, gadgets, and other products, has figured out a path to revenue for the relatively new platform – let product makers sell their wares right on the site and take a cut.
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